The direct-to-consumer (D2C) startup Kasual has secured seed funding led by East Ventures. They developed products for everyday wear, with an initial focus on men’s trousers. The fresh funds will be used to strengthen the team, technology and factory capabilities, and to expand the company’s operational to Solo, Central Java.
In order to facilitate consumers to access its products, Kasual has developed its own website. In addition to the sales platform, it also provides several features. The first is called “Build Your Own Product”, allowing customers to choose the type of cut and size tailored to their preferences. There is also a “Virtual Fitting” service, providing direct consultation services with the Kasual team via video calls regarding sizes, personalized fittings, and product recommendations.
